Traditionally, P&C carriers have provided limited connectivity to their insureds and, in many cases, only marginally better services to their agents. In today’s environment, both agents and insureds have been conditioned in their private lives to expect a rich and personalized digital experience when interacting with service providers online.
Insurers that recognize that their customers, agents and employees want to interact with them across different channels and devices, when and where they want will be poised to thrive in the digital economy. The need is to move rapidly in order to retain business and obtain new business by delivering a customer and agent experience to match their expectations.
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